All the benefits of full service without paying 6%!

Summary of Services you will receive 8:00am-8:00pm 7 days a week

• Seller price consultation
• Appraisal expectations
• Realtor® (buyer agent) Communications
• Buyer pre-qualification due diligence
• Negotiate all offers
• Finalize and review all contracts
• Contract due diligence

• Inspection coordination
• Inspection report review and analysis
• Inspection addendum if needed
• Email communications
• Appraisal coordination
• Title coordination and closing
• HUD settlement statement review

Get the most from your sale through the expertise of broker Keith R. Gordon

Keith R. Gordon, broker for ADDvantage® Real Estate Services with 26 years of experience in Florida. Keith will impart his extensive real estate contract knowledge, negotiation skills, and inspection report acumen to help you negotiate your best deal, close it on time and keep more of your hard earned equity. The art of getting the best price for your home is a combination of knowledge about appraised value and the understanding that there exists an "appraisal price envelope" for any given home. Another key to getting the best price is understanding that envelope and pushing the upper limits of that appraised value. Anyone can negotiate a market deal but that often leaves money on the table. Feel free to read some of testimonials from ADDvantage Success™ listings.

Can you afford not to have Keith R. Gordon represent you?

You only offer the buyer's agent a commission which is entirely up to you. Most sellers offer 3%. Our fee is $699 plus ¹⁄₃% at close ($699 min)(closing fee is $333 per $100,000 of selling price). Because our low closing fee and real estate contract knowledge, your bottom line should exceed the extra costs of the ADDvantage Success™ listing plan.

Why an ADDvantage Success™ listing is better than full-service 6%

Communication, service and marketing at ADDvantage® are excellent. Have you ever called or emailed a full-service 6% agent and received no response for days, yet they want 6% to represent you. If this happens, what about the other Realtors® trying to show your listed property? This never happens at ADDvantage® because we are a full-service discount real estate company that is "service-based". We answer our phone 8:00am-8:00pm 7 days a week and we never miss an opportunity to schedule a showing or service the needs of a seller or a fellow Realtor®.

Price your home correctly with the help of the Broker

Keith R. Gordon will consult with you about the Florida real estate market and what pricing strategies are working best. When it comes to getting the most for your home, Keith's strategy assumes there are 3 buyers for your home right now. Keith's goal is to price your home competitively and draw out the best offer from the possible pool of buyers. Keith believes there is one buyer out there willing to pay more than the rest. To find that buyer, it requires extensive Internet marketing, accurate pricing, and intelligent negotiations.

Is the buyer's agent your friend?

No! They represent their buyer and your home is what they want for the least possible price. Keith will be there to represent you. His expertise will be there every step of the way to ensure the contract is worded correctly, that there are no expenses pushed onto the seller's side that belong to the buyer and we don't engage a buyer that can't close.

The inspection and who is paying for the inspection related repairs?

The buyer pays for the building inspection, mold inspections, and other buyer requested inspections. It is up the buyer's agent to schedule these inspections within the time frames mandated by the contract. Keith's responsibility is to impart his extensive building background and knowledge about inspection reports and reach an amicable settlement for possible repair requests made by the buyer's agent without losing the deal. Each contract has different language relating to how much the seller maybe be responsible for inspection related "warranted items".

Buyer Due Diligence

One of the most important aspects of negotiations is the buyer. Some buyers present "letters of qualification" that are not worth the paper they are written on. Keith will ferret out what buyers are real and the ones that might tie your property up and not close the deal.

Title

The seller decides on which title company to use in the transaction and pays for the title policy in most places. In other locations, the buyer pays for title and has the right to pick the closing agent or title company. Title work is very important. A poor title company can delay a closing. Keith has relationships with the most respected title companies in Florida.

Can a Seller request the buyer to pay all closing costs?

Yes.

Can a buyer request that the seller pay all or a percentage of the closing costs?

Yes. This a typical request when the sales price is $180,000 and less. Especially first time buyers.

Other benefits to a ADDvantage Success™ Listing…

An Exclusive Right of Sale Listing in MLS gets more showings

Sellers often ask if Realtors® shun flat fee MLS listings. In some very small towns controlled by "old school" Realtor, this could happen but not if you list with ADDvantage Success™. The cost saving of listing your Florida home with our discounted ADDvantage Success™ listing not only saves your 2.6% over a 6% listing but also ensures better service and a Exclusive Right of Sale Listing in the MLS…NOT a Exclusive Agency (which is how 99% of all flat fee listing is inputted into the MLS). When you are represented by ADDvantage®, we input ADDvantage Success™ listings into the MLS as Exclusive Right of Sale listings. It is more professional and ensures more showings…A big plus!

Our Powerful and Effective Street Smart ADDvantage® Realtor® E-Blast

Since 2005, we have been promoting properties to Realtors® throughout Florida that offer a 4% or greater buyer's agent commission. Twice a month, all your local Realtors® that live or work within 35 miles of your property will receive the E-Blast. It is now the best read Realtor®-to-Realtor® email in Florida. (view sample of email). The retail price of this service is $$599 but it's free with ADDvantage Success™ listing. To see how many Realtors® live and work within 35 miles of your property that would receive the Street Smart ADDvantage® Realtor® E-Blast, click here

Agent Assure®…Our guarantee that you'll never miss a showing

Agent Assure®…Our custom service where we schedule all showings for you 7 days a week. We have you covered from 8:00am-8:00pm 7 days so when a Realtor® calls, they will be given your exact customized showing instructions, we call you to confirm each showing and send an email. ($199 value, free with ADDvantage Success™)

Agent Activate®…Makes selling your home faster and smarter

Agent Activate® is our showing service where buyers are shown your property by one of our qualified agents. 100's of Realtors® throughout Florida have sold an ADDvantage® MLS listed property. We track and rate each Realtor® creating a pool of qualified Agent Activate® agents. Once you list your home with ADDvantage® each Realtor® that shows your home will be given special consideration once we have evaluated their “Realtor® etiquette” and buyer skills via our feedback system. When we believe an agent has the right combination of skills, we then include those Realtors® into “your” Agent Activate® pool of available and qualified Realtors®. So when a buyer calls, the best agent will help sell your home and will be paid your "offered" commission, typically 3%. This saves you 50% in commissions!

Feedback

Most sellers like feedback from showings. Our system sends an email to all Realtors® that show your home requesting feedback. The broker will also personally call each Realtor for feedback. This way you will get the most from every showing.

Realtor.com Showcase…25 Pictures on Realtor.com

This is the maximum exposure on the world's most important real estate website. ($49 value, free with ADDvantage Success™)

Custom Metal Sign

Our custom metal sign is bright, professional and comes with your unique MLS number. Realtors® respond better to a professional looking sign. Our sign generates more calls! FSBO signs send a clear message to Realtors® that the seller is either flat fee listed, not paying a commission, or that the Realtor® will be dealing directly with the seller…Which most Realtors® would rather not do. Our sign is $39.98 including shipping and handling. (This saves you $5 off a regular price) (see sample)

Virtual Tour Discount to $129

Circle Pics, a national virtual tour company, will come to you and professionally shoot a virtual tour of your home, 5 pans and 12 stills. We will post this tour on our site, getmoreoffers.com, homes.com and Realtor.com. Cost $129 ($144.99 value, this saves you $15.99). Or, you can upload 25 of your own pictures for free.

List Until You Sells of excellent marketing and service

Beside a MLS listing in your local MLS where all the Realtors® search for properties, we also will make sure your listing will be visible to all buyers around the world by placing it all over the web…Plus 100's of other MLS listing sites and local Realtor® sites. We'll even add an additional MLS board for $99 saving you $26 off our regular price.