Flat Fee MLS in Florida

ADDvantage delivers Florida FSBO sellers the most comprehensive flat fee MLS programs available.

Choose the program that best suits your needs for selling your Florida property…

The ADDvantage® Way

Are flat fee MLS listings a Good Deal for the Florida Consumer?

I am Keith Gordon, broker for flat fee MLS listing service ADDvantage®. We are a different kind of flat fee MLS broker. We enjoy the best reputation among fellow Realtors® in Florida because of the high level of service that offer...8:00am-8:00pm 7 days a week to every one that calls.

Because of our commitment to excellence we are a great deal for the Florida consumer. But, not all Realtors® nor flat fee MLS services offer a dependable level of customer and may not be a good deal for consumers.
Understanding what we do at ADDvantage® might help you understand our business model. We offer 3 distinctly different versions of flat fee MLS listings.

Our basic flat fee MLS listing is our "traditional" listing plan $349. Our next service level is called ADDvantage Plus™ ($799 plus $799 at close) which is our "traditional-contract-to-close” listing plan and lastly our "hybrid flat fee MLS listing” plan which is contract-to-close" as well called ADDvantage Success™ ($699 plus $495 at close).

Depending on your needs, one of our 3 levels of service will offer you a flat fee plan that will deliver good value and we guarantee great service!

Our "traditional" flat fee MLS listing is called MLS ADDvantage $349. In this plan, you will be "self-represented" and all "buyer leads" from all sources belong to you. This one sentence explains this program. But, because there are certain industry nuances that can affect your success, a longer definition might be helpful. Being "self-represented" means you would be responsible to negotiate with Realtors® and unrepresented buyers. As well, you will be receiving quite a few calls from Realtors® requesting showing instructions. We also will receive Realtor® calls which are promptly transcribed into an email and forwarded to you from 8:00am-8:00pm 7 days a week. About 40% of the Realtors® that view your listing in the MLS will not call you even though it clearly states under Realtor remarks to "call Seller directly for all showings." Many don't pay attention to these remarks or can't find the seller and call the flat fee MLS listing broker. If your broker is not "phone reliable" and assist these lost Realtors®® with showing instructions then you lost a showing and a possible sale. Most by owners in Florida are surprised to learn that no seller contact information is allowed in Realtor.com...Just the listing broker. It is imperative that you can rely on your flat fee MLS Florida broker to answer their phone in a professional manor and offer these callers the "showing instructions" and forward all emails that come from sources such as Realtor.com. Another consideration is the reputation of the flat rate MLS broker. ADDvantage enjoys the highest reputation with Florida Realtors® and we have erned it! All calls have since 2005 have been answered live 12 hours a day. Most full-service Realtors® or flat fee MLS listing services do not reliably answer their phone. Once a Realtor or flat fee broker gets a bad reputation Realtors® will often pass over that listing. Many of our listings at ADDvantage® are ADDvantage Plus™ or ADDvantage Success™ type listing which are in essence full-service/flat fee. For these listings we take 100% of the calls, schedule all appointments, negotiate and close the deal. This keeps our reputation among fellow Florida Realtors very high. We are known as a "concierge" discount Florida MLS broker.

Our next level of service is a "traditional flat fee MLS listing with contract-to-close" added. We call this service ADDvantage Plus™. There are three differences between ADDvantage Plus™ and MLS ADDvantage®. First and foremost, we negotiate all offers and close the deal with any title company of your choosing. Second, we take all calls and schedule all showings. Your number is not published. Next, you get Street Smart ADDvantage® Realtor eblast marketing if you offer at least a 4% buyer's agent commission. To conclude, ADDvantage Plus™ listings are inputted into the MLS as an "Excusive Right of Sale Listing" which is the same as full-service...Not "exclusive agency" as all other flat fee MLS listings are inputted. I am an experienced contract negotiator with 25 years as a broker in Florida. I will likely negotiate a higher and overall better deal than a "self-represented" seller will. As well, our 8:00am-8:00pm concierge phone support presents itself as a more professional listing to Realtors®. (Cost $799 plus $799 at close)

Our next level of service is a "hybrid-flat fee MLS plan called ADDvantage Success™." There is only one difference between ADDvantage Plus™ and ADDvantage Success™, buyer leads. Our local agents work all buyer leads that come our way in an attempt sell your home. They earn the same buyer's agent commission that you are offering all agents. If you are offering 3%, that's what our agents would earn if they are successful selling your home. If another agent sells, then they earn this commission. Only one commission is paid, just like all our flat fee plans. The odds are that our agents will not end up with the sale. This is one reason why flat fee MLS is a good deal for the Florida consumer because listing agents seldom have the buyer! Regardless of whether our agent or an outside agent has the buyer, you will receive contract-to-close service. ($699 upfront and $495 at close if we don’t have the buyer…If we do, no closing fee).

Flat fee MLS listings are a great deal for the Florida consumer just as long as their flat fee broker delivers what's promised!
ADDvantage® has the best reputation in Florida for flat fee MLS listings. We don't treat your MLS listing like a commodity. Open from 8:00am-8:00pm 7 days a week.

1-727-942-2929

Listing Flat Fee MLS in Florida? Pass your commission savings on to the buyer and get SOLD!

Anytime ADD-ons for our FSBO MLS listed sellers

Flat Fee MLS 101

Sell faster using my 5 tips for listing flat fee MLS in Florida

Look like all other listings in the FL MLS. Package your Florida flat fee listing so Realtors® will see your listing in the MLS exactly the same as a full-service agent's listing. List flat fee with ADDvantage Success™ and you'll get more Realtor® showings, worry less about negotiating or filing disclosures, have less stress and likely get a higher sale price.

Use a professionally-done yard sign. Realtors® fear For Sale By Owner signs (white and red; generic) because they mean FSBO and not necessarily MLS listed. As well, For Sale By Owner signs promote the seller's phone number and that is not necessarily what a Realtor® wants their client to see. The best thing to do is to use a metal ADDvantage® sign with our number on it. This means you get a professional MLS administrator answering the phone for you 8:00am-8:00pm 7 days a week, and we forward all buyer leads to you and schedule appointments. This service is called Agent Assure® and is $199 as an add-on or free with our ADDvantage Success™ program.

List on the Multiple Listing Service without giving up the right to sell By Owner and get 100% contract-to-close representation. Contract representation is so important for many reasons but the most critical reason to list using ADDvantage Success™ contract-to-close representation is so Realtors® only talk with and negotiate through ADDvantage®. This assures you peace of mind that there will be no mistakes in getting you the highest offer. Additionally, Realtors® prefer working with another broker as apposed with the seller.

Price your property right where you want to sell it and leave no room to negotiate. This might sound crazy but it's true. In a buyer's market, buyers are anticipating prices to move lower and therefore buy under what sellers call “market value”. Conversely, in a seller's market, buyers justify buying “market” prices because they believe prices will rise in the future.

List with a trusted and reliable FL licensed flat fee MLS broker, like ADDvantage®. Our flat fee clients frequently give us praise by saying that we are truly light years ahead of other flat fee MLS and full-service companies in Florida. And they are right because we have invested in the future and understand what sellers need. We have the longest hours in live phone coverage of any flat fee service in America (8:00am - 8:00pm / 7 days a week), we forward all buyer leads to sellers in real time, have the best 100% paperless listing software and have special software to track contract negotiations and close deals without a hitch.

About Florida

On April 2, 1513, Juan Ponce de Leon discovered Florida and named it La Florida after a Spanish term for Easter season.

Florida’s major international airports are Orlando, Miami, Fort Lauderdale-Hollywood and Tampa. Other airports are in Southwest Florida, Palm Beach and Jacksonville. Major Interstates going North and South include I-75 & I-275 on the West Coast of FL and I-95 on the East Coast of FL, turning into US1 heading toward the Florida Keys. I-4 runs through Central Florida running East to Southwest. I-10 runs East to West through the Panhandle.

Major universities are University of Florida (Gainesville), Florida State University (Tallahassee), Florida A & M (Boca Raton), University of Miami, New College (Sarasota), University of Central Florida (Orlando) and University of South FL (Tampa). ADDvantage®’s Broker, Marketing Director and Web Developer are all graduates of Florida colleges-two Gators and one Seminole).

Professional sports fans enjoy NFL with the Tampa Bay Buccaneers, Miami Dolphins and Jacksonville Jaguars while NBA fans get a taste of hoops with the Miami HEAT and Orlando Magic. Hockey maniacs have Tampa’s Ice Palace to watch Tampa Bay Lighting and the Florida Panthers. MLB has the Florida Marlins and the Tampa Bay Rays.

»View Our Florida Flat Fee MLS Articles

ADDvantage® offers listings for a flat fee in the MLS in the following Florida counties

Flat Fee MLS in Surrounding States

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